Our Co Founder, Itay Sagie, just published this important article on Crunchbase News.
"here is a valid choice to make between vertical and horizontal SaaS, each with its own set of advantages and disadvantages.
"When creating your own SaaS company you immediately choose to build a product using a specific type of tech that caters to a need of specific audiences in a specific industry or industries. Each choice you make will greatly affect your future in terms of product design, go-to-market strategy, marketing and sales budgets, funding options, growth potential, financial planning, exit potential and more".
Read more on Crunchbase News